Text message marketing is a powerful tool–one which can pay great dividends to your business. But as with any tool, there is a right way and a wrong way to use it. In this post we will highlight several successful text message marketing habits to adopt, as well as several bad ones you would be prudent to avoid.
Send well-formed messages. Every time you send out a message to your customers you should be trying to accomplish something. Whether it’s trying to increase turnout for an event or notifying people of a flash sale–you should have a goal in mind for all of your texts. And the way in which these texts are formatted will play a big part in how successful they are.
Include a good call to action. This should specifically state what you want your customer to do in response to your text. Should they come in to your store for a sale? Or should they call to order the dinner special? There’s little point in sending out a message without a firm grasp of the outcome you’re looking for.
Create well written and error free messages. You want people to take you and your messages seriously. This is why you should use proper grammar and spelling whenever you send out a mass text. It will lend an air of credibility to your message and it will separate it from any other potential spam your customer may be receiving.
Next, we’ll take a look at some of the things you should avoid when running your text marketing campaign.
Don’t spam your customers. While it’s good to get your message out there, you don’t want to over do it. You should determine a reasonable schedule when to send out your posts and then stick to it. You want your customers eager to read your message–not annoyed. And sending out your texts on a set schedule will also condition your customers to look forward to them at specific times.
Don’t bore your customers. Make sure that you’re offering something that appeals to the recipient in some way. Ideally, you’ll be notifying them of a deal or giving them a coupon that is exclusive to those who have opted into receiving your text messages. This adds value to the campaign as a whole and will increase the level of response. Once word gets out that some of your best deals are only available through your text messaging campaign–you’ll have more people signing up as well.
Text message marketing can work wonders for your company but only if it is used correctly. That’s why the experts here at SenText Solutions will do everything in our power to give you the knowledge and resources you need to thrive. If you’d like to know more please contact us.
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