Text messaging is a highly versatile form of marketing. This is why it is used by so many different companies across a wide range of industries. It is this flexibility, along with its immediacy, that truly sets it apart from other types of marketing. In this post, we’ll take a look at some of the different ways that text message marketing can be used to help businesses thrive–in a number of industries.
Anyone that owns or operates a restaurant can tell you that it is far more cost effective to create repeat guests than it is to create new ones. Establishing a rapport with your guests is the key to turning a one-time diner into a repeat customer. Text message marketing gives you the opportunity to interact with your guest in meaningful ways, which helps establish a connection between them and your restaurant. For instance, you could offer them meal or drink specials that are only available to subscribers. Offering specials through your text marketing is just one way you can entice past guests to keep on coming back.
There are a number of ways to utilize text message marketing in a retail setting. Text marketing can help you increase overall sales and drive business into your stores during slow periods. To achieve these results it is important to ensure your text marketing plan provides tangible value to your customers. Sending text message blasts about upcoming sales can be a great way to drum up business and attract the attention of bargain hunters. But you will likely see better long term responses if you occasionally make offers which are exclusive to only those who signed up to receive your texts. This will make your marketing blasts more valuable and recipients will be more likely to read them as soon as they are sent.
The different techniques you can use to incorporate text message marketing to help your business grow are nearly endless. The key is to demonstrate the value of signing up for your text marketing campaign to your customers. Establishing a line of purposeful communication with them will lead to a more loyal and engaged customer base.