This is undoubtedly the best time of the year for the bargain hunters out there. You’ve got black Friday and Cyber Monday and every other day in between. The main takeaway for retail during this time should be that people are already looking to spend. That means your primary focus should be on making sure they can find you. And that they like what they see when they do. Below are some tips that will go a long way in catching, and keeping, the gaze of potential customers.
Own Your Web Presence
More and more people are using their phones to do just about everything–and that includes shopping.There are a number of ways you can take advantage of this fact during peak holiday shopping days. You can send subscribers a flash sale and include a link in the message that goes directly to the product page. Doing this will create more urgency around the sale. And after they click on the link it’s important that they arrive on a page specifically made for mobile phones. You want the user experience to be as smooth and as easy as possible. There’s no point in attracting a potential buyer to just lose them due to poor design.
Organize Your Staff
This one may seem out of the blue but it can also increase your success during the holiday season. Everyone knows how chaotic Black Friday can be and it is your responsibility to keep your customers safe and maintain order. A text messaging system can help you achieve both of these goals. With it, you have instant access to each of your employees so that you can quickly direct them should a situation arise. You’ll also be able to automate messages to have staff carry out tasks on a set schedule. The smoother your operation runs during the busiest times, the better your profit margin will be. Not only that but if you’re able to make shopping at your store a pleasant experience, you’re sure to create repeat customers year-round.
Your main goal here should be removing as many barriers between your products and paying customers as possible. This can be the key to turning a good holiday season into a great one.
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