With each new year comes an opportunity to reflect and prepare ourselves for upcoming challenges. That’s why we put together this list of New Year resolutions to improve your text message marketing campaign. Whether your campaign is doing great or struggling, there’s always room for improvement.

Resolve to provide value with every text
This resolution encompasses a number of things because there are many ways you can demonstrate value with your text messages. The first way is to make sure that you’re always offering something that your customer will want. So whether it’s an announcement or a coupon–try to make sure it arrives at the right customer. You can do this by segmenting your customer lists into different groups based on interests. With this method, you can always make sure you’re sending texts your subscribers will want to receive. This will result in your customers looking forward to each new text–instead of just ignoring them.

Resolve to track everything
There are a number of reasons why text message marketing is so effective. A large part of it is how ubiquitous cell phone usage has become. This makes communicating with customers through text simple and oftentimes instantaneous. But that doesn’t tell the whole story. Text marketing also provides you with the unparalleled ability to measure and track nearly every interaction you have with your customers. This allows you to see what’s working and what isn’t so that you can change things up on the fly. It’s important to collect information such as the view rate of certain messages or how often your coupons are being used. Having this information at hand is crucial for the success of our next resolution.

Resolve to Plan Ahead
Once you have a good idea of what is, and is not, working with your text marketing campaign, it’s time to set out a course of action. Make sure you’re looking for ways to grow not just your subscriber list, but also your response and click-through rates. Now is the perfect time to create an action plan for the upcoming year. If you take a careful and honest accounting of your current SMS marketing campaign you can always find room to grow.