It can be difficult to attract new customers to a business–no matter what industry you’re in. But it can be particularly difficult in the recreation and fitness sectors. This is because, these days, there are a million different things for someone to enjoy inside the comfort of their own homes. So drawing them away from it can be difficult. This is why you should employ marketing techniques that focus on establishing and maintaining strong connections. This can be easily accomplished through the use of text message marketing. To illustrate this point, let’s take a look at a text message marketing campaign which was run by one of our clients, the fitness center In Good Health. Here’s a snippet of the testimonial sent to us by Jessica Seale, the marketing and sales leader for the center:
Building Interest With Discount Campaigns
With this testimonial, we can see how In Good Health was able to bring in new customers through the use of a discount campaign. These have been shown, especially in this sector, as an effective way to increase interest. This is because they demonstrate value and get people in the door–which is the hard part. From there a business can focus on providing great service to strengthen the bond and create a repeat customer. Discount campaigns will work for any establishment imaginable, whether it be for a fitness center, a mini-golf course or an arcade. As long as you offer something of value your efforts will produce results. Now that you’ve got new customers let’s look at how you can further leverage text message marketing to keep them engaged.
Maintaining Engagement With Special Events
Text message marketing is perfect for drumming up excitement and improving turnout for special events. The reason for this is obvious: nearly everyone has a cellphone with them at all times. It’s an item most don’t leave the home without which means you always have a throughline to your customers. So whenever you send out a text message blast publicizing an event it is almost guaranteed to hit its target. This puts the onus on you to make sure the event and the message announcing it, are appealing to your audience. As we discussed above, it is important to demonstrate value. And then the results will follow.
These are just a few of the techniques In Good Health used to grow their fitness center. If you’re ready to move your business to the next level feel free to contact us.
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