Text message marketing is easily one of the most potent and effective tools that business owners have to engage with their customers today. In this post we’ll take a look at two different industries in order to showcase just how much of an effective and versatile tool text marketing can be for your business.

There are a number of ways you can leverage text marketing in a retail setting. You could announce a flash sale that is only going to last a short amount of time. This accomplishes two important goals. First, you can use this flash sale to bolster sales during a slow period and increase the traffic in your store. It will also keep your customers thinking about your store and they will automatically begin to prioritize the messages you send them. You’re adding value to your text marketing campaign ensuring a return on your investment. If done correctly, whenever you send a text to your customers, they’ll be more likely to view it because there’s a chance a time sensitive reward is attached to it.  

Food Industry
You have a plethora of options in the food industry. But here we will take a look at some of the ways you can leverage the immediacy and flexibility of text marketing. It’s always been a good idea to run specials and deals alongside holidays and other notable events. These are all things that you can notify your patrons of and schedule in advance. But how would you take advantage of an event that you hadn’t anticipated?

Let’s say there’s a large summer storm approaching which the forecasts had missed. More than likely you’re going to take a hit to your revenue. With traditional forms of advertising this is something you’d just have to accept, but with text marketing you have more options. In case of a rainy day, you can offer a  text only  VIP offer to entice your customers to come in anyway. When the sun shines you can instantly notify them your patio is open and show the text for a drink special! Keep in mind you can notify your customers about special summer events and festivals instantly so they can make plans ahead of time.

With text marketing you can react to unexpected events with lightning speed and make the most out of disadvantageous situations.

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